by Steve McClellan
The appointments came without a formal review, but after a month of intensive discussions between the two sides. Globally, Bacardi is estimated to spend … Read the whole story
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by Richard Whitman, Columnist
Just last week naming agency CBX placed a full page ad in Advertising Age to run an open letter urging Cannes Lions, CLIO and Pencil to … Read the whole story
by Tyler Loechner
WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm … Read the whole story
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by Richard Whitman, Columnist
In partnership with the Dodgers, R/GA has launched Dodger Accelerator, a program that aims to guide 10 start-up companies who come up with ideas … Read the whole story
by Larissa Faw
Horizon will handle strategic planning, activation and analytics responsibilities across all communications channels for both networks. The agency's Los Angeles office will serve as … Read the whole story
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by Richard Whitman, Columnist
The Big Ten Network has announced it officially named Fallon its agency of record following the agency’s development of a fall national campaign focusing … Read the whole story
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by Steve McClellan
The acquisition of will bring Forbes' patented suite of applied neuroscience methods, dubbed "MindSight," into the network's portfolio of consumer insights tools. Forbes Consulting … Read the whole story
by Joe Mandese
During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced it will extend its audience delivery guarantees to include their performance against customer's … Read the whole story
COMMENTARY
by Al Chen
According to SocialMediaToday, 2014 was all about the chief content officer. This year we're seeing more chief native officers, as the need to integrate … Read the whole story
COMMENTARY
by Karyn Hall, Op-Ed Contributor
Brand integrity is a nuanced, important topic for any company. How consumers perceive a company through its products, image, and reputation has a huge … Read the whole story