• by Richard Whitman , Columnist, April 15, 2015

In partnership with the Dodgers, R/GA has launched Dodger Accelerator, a program that aims to guide 10 start-up companies who come up with ideas to better the stadium experience for fans.

The Dodgers and R/GA will invest $20,000 into each of the 10 start-up ventures in exchange for a 6% stake in the companies. Free Playa Vista office space and mentors including Dodgers owners Mark Walter, Peter Guber and Magic Johnson will also be provided.

The effort hopes to identify solutions that will enhance stadium operations such as food service efficiencies, second screen experiences for home viewers and stadium energy savings solutions.