Omnicom’s TBWA\Media Arts Lab (MAL), the
dedicated global creative agency for Apple, has appointed Kelsey Bozanich as head of strategy. The post has been vacant for several years.
She will report directly to global CEO Katrien De Bauw
and lead the agency's strategy discipline, based in Los Angeles.
Prior to joining the agency Bozanich was a global marketing planner for Lego and before that served as global head of
communications strategy and international growth at Expedia Group. Earlier she served at ad agencies 72andSunny and Wieden + Kennedy.
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