Mad Blog
Any episode that offers quality time with Joan, Betty, Sally, and Peggy gets my two opposable thumbs up -- way up. Read the whole story
Reported revenues were down, due largely to a strong U.S. dollar, which had negative revenue impact in international markets of about $225 million or … Read the whole story
The notion (accusation?) that ad agencies take kickbacks in the form of lower ad rates, cash or free ad space in exchange for more … Read the whole story
- COMMENTARY
With Coty's recent reported demand for a full five months to pay its agency bills, payment terms have surfaced once again as a hot-button … Read the whole story
Aimed at biopharma, medical device developers, digital health pioneers and health care ad agencies, FreshBlood offers commercialization strategy, business analytics, brand strategy development, creative … Read the whole story
For, oh, at least the past 7-10 years, every prognosticator has gleefully been promising "this is the year of mobile!" to the point where … Read the whole story
Lowe Campbell Ewald serves as the lead agency and developed the larger creative strategy and created all the key assets. Lowe Profero was in … Read the whole story
In a telling move that signals how embedded programmatic media sourcing has become for the overall advertising industry, Pubmatic CEO Rajeev Goel has been … Read the whole story
Hickey Freeman and ad agency Toth + Co are introducing new branding and marketing to showcase Hickey Freeman's spring collection. After much research, agency … Read the whole story
New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To … Read the whole story
Michael Lampert has joined 360i, part Dentsu Aegis Network, as SVP of Media and Account Management, effective immediately. He is based in the agency’s New … Read the whole story
Boston-based Full Contact has been selected as the new advertising agency of record for Thomas & Friends, a brand in the Fisher-Price portfolio. With this new … Read the whole story
