by Joe Mandese
At a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National … Read the whole story
-
by Richard Whitman, Columnist
On April 16, it was reported that three men broke into the offices of Sagmeister & Walsch at 206 West 23rd Street in New … Read the whole story
by Steve McClellan
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCom, Carat and UM, which all have pieces of Coca-Cola in different parts … Read the whole story
-
by Richard Whitman, Columnist
Late last year, in an effort to consolidate its global media planning business with one agency, Mars yanked its account from Starcom, placed it … Read the whole story
by Larissa Faw
The selection came after a review in which the incumbent, McKinney, did not participate. The client spent about $125 million on ads worldwide in … Read the whole story
-
by Richard Whitman, Columnist
On Wednesday at the LSA|15 Conference in Los Angeles, the Local Search Association announced the winners of its second annual Ad to Action Awards competition. … Read the whole story
by Steve McClellan
Last year the agency repositioned itself as the "Content + Connections" agency where content is the driver of all media work the agency delivers. … Read the whole story
by Larissa Faw
That's according to the latest DDB Life Style Study. More than one in three Californians (37%), compared to 28% of those living in other … Read the whole story
by Larissa Faw
Celebrated on April 22 since 1970, the day appears to be losing some of its cultural currency. Fewer than one in four consumers (23%) … Read the whole story
COMMENTARY
by Russel Wohlwerth
I have just returned from the AdForum London Summit, where 44 search consultants from 16 countries got a priceless opportunity to see some of … Read the whole story