At a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National … Read the whole story
On April 16, it was reported that three men broke into the offices of Sagmeister & Walsch at 206 West 23rd Street in New … Read the whole story
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCom, Carat and UM, which all have pieces of Coca-Cola in different parts … Read the whole story
Late last year, in an effort to consolidate its global media planning business with one agency, Mars yanked its account from Starcom, placed it … Read the whole story
The selection came after a review in which the incumbent, McKinney, did not participate. The client spent about $125 million on ads worldwide in … Read the whole story
On Wednesday at the LSA|15 Conference in Los Angeles, the Local Search Association announced the winners of its second annual Ad to Action Awards competition. … Read the whole story
Last year the agency repositioned itself as the "Content + Connections" agency where content is the driver of all media work the agency delivers. … Read the whole story
That's according to the latest DDB Life Style Study. More than one in three Californians (37%), compared to 28% of those living in other … Read the whole story
Celebrated on April 22 since 1970, the day appears to be losing some of its cultural currency. Fewer than one in four consumers (23%) … Read the whole story
- COMMENTARY
I have just returned from the AdForum London Summit, where 44 search consultants from 16 countries got a priceless opportunity to see some of … Read the whole story
Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio … Read the whole story
Hearst Corp.’s iCrossing has appointed Mike Parker President of its West region, overseeing the San Francisco, Los Angeles and Scottsdale, AZ offices. Parker will … Read the whole story
Carrabba’s Italian Grill has selected Fitzgerald & CO, part of Interpublic’s McCann Worldgroup, as lead strategic and creative agency following a formal review. The … Read the whole story
