• by Steve McClellan  @mp_mcclellan, April 22, 2015

Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes list of top-earning models. She stars in the Dafiti advertising campaign wearing the brand’s “sexy and sporty street-style fashion.”  In a shoot by photographer Bob Wolfenson,  Ambrosio wears the Dafiti Ontrend line, which she represents. "We want to democratize the ‘smart fashion’ concept, delivering quality, style and affordability to a demanding and informed public, who not only want to buy fashion in a convenient way but also stay up-to-date on the latest trends,” said Malte Horeyseck, founding partner of Dafiti.