by Larissa Faw
The company's Q1 revenue growth (7.4% organic upswing) was overshadowed by the disclosure of financial irregularities concerning CEO Nadal. During the quarter, MDC incurred … Read the whole story
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by Richard Whitman, Columnist
Swedish advertising agency Dogwash is out with a new iPhone app, appropriately called Advertising Emojis. Read the whole story
by Joe Mandese
In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to … Read the whole story
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by Richard Whitman, Columnist
More than two-thirds, or 68%, of marketers and agency executives plan to increase their digital video ad budget spend over the next 12 months, … Read the whole story
by Larissa Faw
The new campaign, from Marc USA features images of powerful animals in vapor form to demonstrate the products ability to keep cars and engines … Read the whole story
by Steve McClellan
Half of those selected, including Juror President Cindy Gallop, are from the U.S. The new Lion, disclosed last month and created in cooperation with … Read the whole story
by Laurie Sullivan
While the Internet has become a lifeline to share information about individuals in disaster areas, more must be done to create emergency standards and … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
Shareholders could prove more influential than advertisers in the U.S. rebate debate. As the ANA's Financial Management conference kicks off in Phoenix this week, … Read the whole story
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by Larissa Faw
This week the agency relaunches its Web site to focus on dispelling common marketing misconceptions that agency executives have too frequently heard from clients. … Read the whole story