The two agencies being merged -- in the UK to start -- are Havas Sports & Entertainment and sibling branded-content shop Cake. With annual … Read the whole story
He says if only Marketing could do its job perfectly, it would be the "go-to" function in business. Read the whole story
This review comes as the Web-hosting platform tries to reposition itself in the marketplace. Under new CMO Phil Bienert, the company seeks to move … Read the whole story
David Murdico, creative director and managing partner of Supercool Creative Agency puts forth a solid argument as to why startups should pay agencies more … Read the whole story
Swan has teamed with Brand Initiatives Group for a branding makeover that includes a new company focus, new company look and several new products. … Read the whole story
The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the … Read the whole story
Agencies need to replace the trafficking process with a team-based model. Instead of assigning piecework with instructions, managing output and translating to final result, … Read the whole story
'USA Today' may cease publishing a daily print edition within the next five or six years, according to Editor in Chief David Callaway, who … Read the whole story
It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to … Read the whole story
Ted Florea joined Partners + Napier New York as chief strategy officer. The move reunites Florea with agency president Matt Dowshen; both previously worked … Read the whole story
Shopko Stores, headquartered in Green Bay, Wisconsin, tapped Solve as its agency of record, following a review. The retail chain operates close to 350 … Read the whole story