A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address … Read the whole story
It's not a surprise that many brands are shifting their marketing budgets away from traditional media and toward digital media but the financial segment … Read the whole story
In the new position Ingram will oversee all of WPP's global accounts and continue to serve as President and CEO of Team P&G across … Read the whole story
Formerly known as Gotham Direct, the media agency has grown significantly in the nearly two-years since it rebranded to attract more mainstream brand marketer … Read the whole story
Deutsch has hired Ogilvy intelligence chief Madonna Deverson to oversee its brand intelligence. Deverson, who will serve as executive vice president-brand experience will be … Read the whole story
Travel media company AFAR Media is launching AFAR Journeys, a new digital marketing platform that enables advertisers to develop sponsored content that provides customized … Read the whole story
An unprecedented number of major media agency accounts have gone up for review since much of the industry became aware of practices related to … Read the whole story
When intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the … Read the whole story
Gatorade creates an ode to sweat. Mattress talks when bodies don't. Let's launch! Read the whole story
MKTG promoted Ben Roth from executive vice president, creative to chief creative officer. A new position, Roth is charged with shaping and growing the … Read the whole story
Following a review, RPA was named agency of record for ampm, a west coast-based convenience store with more than 950 locations. Ogilvy LA previously … Read the whole story