by Steve McClellan
Under the terms of the partnership, Advantage will make an investment in Smollan, and the two companies will cooperate to provide global services with … Read the whole story
-
by Richard Whitman, Columnist
Cleveland-based Brokaw has launched a new business venture called Favorite Brother, a motion graphics, audio and video studio. Read the whole story
by Tyler Loechner
You & Mr. Jones is giving a whole new meaning to "bringing technology in-house" -- the new company wants to use technology to build … Read the whole story
-
by Richard Whitman, Columnist
Hey, if people get sick of the prurient use of barely dressed women with their boobs spilling out of their tops to sell internet … Read the whole story
by Larissa Faw
This July, Estee Lauder is launching a new fragrance, Modern Muse Le Rouge, that is notable for not being a celebrity's scent and the … Read the whole story
by Larissa Faw
OPG and its ad agency KBS+ Toronto are evolving its ad messaging through the new "Power of Water" campaign. Through research, the companies learned … Read the whole story
by Larissa Faw
The new campaign, "There's A Place For You," features videos and other online units, online radio, and key market outdoor placements - all of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Association of National Advertisers' decision to commission a study looking into how media is purchased by agencies for advertisers ensures the continued conversation … Read the whole story