by Steve McClellan
Royal Caribbean spent about $75 million on ads last year, according to Kantar. WPP's Mindshare was the incumbent media agency, while Media Storm also … Read the whole story
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by Richard Whitman, Columnist
Looking a whole lot like Amazon Dash, Leo Burnett Moscow has introduced The Can, a magical device designed to come to the aid of … Read the whole story
by Wayne Friedman
Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story
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by Richard Whitman, Columnist
Next week is the Cannes Lions International Festival of Creativity, which means this week is the Cannes Lions International Festival of Cannes Lions Spoofs. … Read the whole story
by Steve McClellan
The agency, part of Dentsu Aegis Network, describes the new practice as a "brand reputation management" offering that combines social marketing best practices with … Read the whole story
by Steve McClellan
When it comes to loyalty, brands can count on dads more than moms, according to a comprehensive new study from WPP's Y&R, which also … Read the whole story
by Larissa Faw
Finland's Metsa is teaming with agency hasan & partners for what is being called the "Plan B" campaign. It's aimed at professionals in the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We have a complex psychological relationship with pricing. A new brain scanning study out of Harvard and Stanford starts to pick apart the dynamics … Read the whole story
COMMENTARY
by Julie Quick, Op-Ed Contributor
Virtually every brand we work with is trying to win Millennials and it's not surprising why. Eighty million shoppers with one trillion dollars in … Read the whole story