In honor of LGBT Pride Month,
Google launched an endearing
ad about gender transition and a gym that welcomes everyone. The beginning of the ad introduces viewers to Jacob, who was born female but identified as male from an early age. When Jacob decides to
make the transition from female to male, he documents his journey in a series of YouTube videos. Once Jacob recovers from top surgery, the video segues into him getting back to exercising at his his
local gym. "City Gym," located in Kansas City Missouri, has classes with a group of men who were born female. Not only are the men getting stronger each day, they are there to encourage and support
one another, without judgment or reservation. Hailee Bland Walsh, the gym's owner, believes the gym "should be more than a place to work out. It should be a place to belong." Walsh uses Google My
Business to inform potential consumers that her gym is a safe haven and all are welcome.
Watch the video here, created by
Venables
Bell & Partners.
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