by Steve McClellan
The app, which is hidden inside a flashlight app and triggered by a shake of the phone, is designed to help women alert three … Read the whole story
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by Richard Whitman, Columnist
The IPG shop will donate the value of any and all Lions it wins during Cannes this year to hunger and earthquake relief efforts … Read the whole story
by Steve McClellan
The companies have formed a joint content marketing venture called Truffle Pig. The alliance was confirmed at Cannes on Tuesday. The partners said the … Read the whole story
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by Richard Whitman, Columnist
As a fun little experiment during Cannes Lions -- because, after all, sitting on a yacht drinking rose all day long gets pretty boring … Read the whole story
by Larissa Faw
The acquired agency will join the SMG network but continue to operate under the 'AKOM360' name, and existing leaders Curt Simon Harlinghausen and Sven … Read the whole story
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by Richard Whitman, Columnist
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" … Read the whole story
by Steve McClellan
The venture is called KidinaKORNERCreate and will focus on integrating music and branded content. According to WPP, its designed to enable "both artists and … Read the whole story
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by Larissa Faw
That's according to Tremor Video, which analyzed the differences between where people view ads on Mother's Day versus Father's Day and found that people … Read the whole story
by Larissa Faw
In this newly created position, Keane will help oversee the agency's current portfolio as well as support media planning strategy across digital, print and … Read the whole story
COMMENTARY
by Erin Hughes
CANNES, FRANCE -- While the rest of the world may think we're all here to just sip rose and rub elbows with our fellow … Read the whole story