BIZ DEV: Campbell Ewald Wins Covered California

Campbell Ewald was named agency of record for Covered California, the state-run health care exchange, following a review. Weber Shandwick previously handled the account. The agency will handle strategy, creative, digital and social media elements, as well as media planning and buying. In addition, Campbell Ewald will lead a consortium of agencies, consisting of Casanova Pendrill, Lagrant Communications and Intertrend, that will focus on reaching California's Hispanic, African-American, Asian, LGBTQ and millennial residents. New work will launch in the fall. "We are thrilled to partner with Covered California to make sure the state's diverse and growing population has fair and equal access to quality health care," said Angela Zepeda, president and chief marketing officer of Campbell Ewald. Covered California spent $43.3 million on measured media in 2014, up from $17.4 million spent in 2013, according to Kantar Media.

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