by Larissa Faw
"Star Wars: The Force Awakens" is generating more than three times the San Diego Comic-Con-related online chatter as any other movie during the June … Read the whole story
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by Richard Whitman, Columnist
I'm back! Did you miss me? Did you even notice I was gone? Read the whole story
by Laurie Sullivan
Marketers may not think of IBM as driving the next vision for search services, including advertising and marketing, but the cognitive technology behind the … Read the whole story
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by Richard Whitman, Columnist
Minneapolis is cool. Really really cool. Sort of like New York is in the winter when the wind is blowing and it feels like … Read the whole story
by Larissa Faw
In February, Audible, Amazon's audio producer and retailer, and digital agency Firstborn launched "Stories That Surround You," a new campaign to reach those who … Read the whole story
by Ben Frederick
eMarketer says that marketers haven't capitalized on mobile games nearly as much as they could. The broad demographic and ever widening audience has caused … Read the whole story
by Larissa Faw
Last week, DigitasLBi Boston hosted its 16th annual Eternship program, a week-long marketing bootcamp for 25 local high school students to live and breathe … Read the whole story
by Larissa Faw
In 20th Century Fox's "Die Hard," Bruce Willis' John McClane famously defended Los Angeles from terrorists inside the 35-story Nakatomi Plaza. At the time, … Read the whole story
COMMENTARY
by Jason Harrison, Op-Ed Contributor
CMOs and their teams are increasingly buried by numbers, facts and details about their business, their products, their customers and the marketplace. But they're … Read the whole story