"Star Wars: The Force Awakens" is generating more than three times the San Diego Comic-Con-related online chatter as any other movie during the June … Read the whole story
I'm back! Did you miss me? Did you even notice I was gone? Read the whole story
Marketers may not think of IBM as driving the next vision for search services, including advertising and marketing, but the cognitive technology behind the … Read the whole story
Minneapolis is cool. Really really cool. Sort of like New York is in the winter when the wind is blowing and it feels like … Read the whole story
In February, Audible, Amazon's audio producer and retailer, and digital agency Firstborn launched "Stories That Surround You," a new campaign to reach those who … Read the whole story
eMarketer says that marketers haven't capitalized on mobile games nearly as much as they could. The broad demographic and ever widening audience has caused … Read the whole story
Last week, DigitasLBi Boston hosted its 16th annual Eternship program, a week-long marketing bootcamp for 25 local high school students to live and breathe … Read the whole story
In 20th Century Fox's "Die Hard," Bruce Willis' John McClane famously defended Los Angeles from terrorists inside the 35-story Nakatomi Plaza. At the time, … Read the whole story
- COMMENTARY
CMOs and their teams are increasingly buried by numbers, facts and details about their business, their products, their customers and the marketplace. But they're … Read the whole story
Add emoji to the group of languages I can't understand. The Partnership for Drug-Free Kids launched a campaign using only emojis, so it's probably … Read the whole story
Spike DDB hired Victor Paredes as managing director, charged with spearheading new business and overseeing clients including Cadillac and Chevrolet. He will report to … Read the whole story
San Francisco-based Venables Bell & Partners was named lead global agency for adidas Golf, following a review. "VB&P proved they could create an emotional … Read the whole story
