• by Amy Corr  @MediaPostOTL, July 10, 2015

Add emoji to the group of languages I can't understand. The Partnership for Drug-Free Kids launched a campaign using only emojis, so it's probably only understood by teenagers. The campaign, entitled #WeGotYou, consists of emoji sentences featured in digital out-of-home, cinema, mobile, social, pre-roll and print advertising. Each sentence is a hidden message that encourages teens to crack the code via a unique URL featured at the end of each ad. The campaign is part of the Partnership's Above the Influence teen program and tackles issues teenagers face like bullying, drugs, alcohol and sex. Horizon Media is supporting the #WeGotYou campaign with $8 million of pro-bono digital out-of-home media support spread across various markets, including Times Square. One ad reads "I want to fit in but I don't want to smoke," while another says "It feels like everyone's doing it." Just reading the emojis used for sex made me feel juvenile. Other ads read: "Acting cool all the time is hard" and "I'm scared people won't think I'm cool if I don't drink." See the ads here, here and here, created by Hill Holliday .