Mad Blog
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It's the dog days of summer. Why not go back, back, back to those pre-Internet days, a time when a) people watched TV in real time, and b) every now … Read the whole story
by Steve McClellan
MDC Partners had net losses of $444 million over the last 10 years. Yet CEO Miles Nadal racked up some very handsome paydays during … Read the whole story
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by Richard Whitman, Columnist
A Cowen and Company research report found that 58.7% of people polled don't find Twitter ads relevant to their needs. Read the whole story
by Steve McClellan
Chime confirmed the talks late Wednesday. The firm is a communications and sports marketing group that includes CSM Sport & Entertainment, ad/marketing shop VCCP … Read the whole story
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by Richard Whitman, Columnist
Increasingly, there aren't many people who know what a Walkman is. And it seems, there are a lot of Millennials who don't really understand … Read the whole story
by Larissa Faw
Horizon said it will integrate its television innovation efforts with its national television activation team to spearhead innovation in the areas of advanced, programmatic … Read the whole story
by Larissa Faw
This is the brand's first business-to-consumer effort. In the past, the cookie brand owned by Swiss conglomerate Arytza focused on food service. Read the whole story
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by Amy Corr
I had an L.L. Bean backpack back in the day, and it lasted for an eternity. The brand launched a back-to-school campaign highlighting just … Read the whole story
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by Amy Corr
John Conmy, formerly vice president and managing director at iCrossing, joined newly-created Manifest as executive vice president, client services. The new agency was formed … Read the whole story
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by Steve McClellan
FCB has been selected for global advertising duties by the Hero Group, a Swiss-based international food company after a formal review. The company’s brands … Read the whole story