NEW! L.L Bean's Back-To-School Campaign Illustrates Brand's Backpack Durability

by Amy Corr @MediaPostOTL, July 29, 2015

I had an L.L. Bean backpack back in the day, and it lasted for an eternity. The brand launched a back-to-school campaign highlighting just how durable the company's backpacks can be, because kids will undoubtedly put their backpacks through the ringer. In the ad, kids use their backpacks as bases in a baseball game and drag, drop and shove their backpacks in school. And don't forget playing tug-o-war with the family dog. The backpack will take it all and then some. The spot, seen here, is airing on The Weather Channel. Erwin Penland created the campaign.

ad campaign, back-to-school, tv

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