Bernice Chao has a new role: DEPT's Chief Creative Officer for the Americas region. She is charged with leading multidisciplinary creative teams in the region, aiding a client roster that includes eBay, Coach Logitech, OpenAI and Yum Brands. 

Chao reports to Ben Williams, Global Chief Creative Officer.

Previously, she was Chief Creative Officer at TDW+Co and head of creative for Petlibro. Earlier, she held creative leadership roles at Zambezi and R/GA. Chao is known for creating “Have You Eaten Yet?,” Panda Express’ national brand platform. 

She is also the founder of Asians in Advertising.

“There are very few creative leaders who can move fluently between culture, craft and technology, and even fewer who have spent their career opening doors for others while doing it. Bernice is one of them. She’s the kind of leader teams rally around, and we're thrilled she's helping to build DEPT’ s creative future in the Americas,” said Williams.

A global technology and marketing company, DEPT has 4,000 specialists across 30 offices. 

“DEPT feels like the agency built for this moment,” said Chao.

The agency recently launched Deptify, its AI orchestration platform.