• by Fern Siegel , Yesterday

As Spain heads into the World Cup finals, Olive Oils From Spain debuts a new campaign: “All in a Drop.”

Created by Havas Miami, the work posits Spanish Extra Virgin Olive Oil as the prelude to savoring Spain via food, culture and the sombremesa tradition, bonding over a meal.

The brand is an invitation to U.S. consumers, suggesting Spain can be experienced via one of its leading exports, cultivated from more than 200 olive varieties. The campaign's target demo is GenZennials.

The creative runs across paid, experiential and creator-led point. It spans social, connected TV, online video, audio/music streaming, digital display and OOH throughout New York City. The campaign was done in collaboration with Havas Madrid. Havas Media Network led the media buy.

“All in a Drop gave us a way to tell a richer story, one in which a single drop of Spanish Extra Virgin Olive Oil can carry the flavor, rhythm, warmth and emotion of Spain. The campaign is about making that feeling tangible for U.S. audiences,” said Federico Hauri, executive creative director at Havas Miami.

Olive Oils From Spain is the global promotional brand of the Organización Interprofesional del Aceite de Oliva Español, a nonprofit that represents the sector.

Following a rebound harvest in the 2024/25 crop year, in which Spain produced 1.38 million metric tons of olive oil, exports climbed to 1.03 million tons, a 35% YoY increase. Italy remains the leading destination for Spanish olive oil, followed by the U.S., Portugal and France, according to the World Bank.