According to Forrester, most paid social budgets are activated by an internal or external social team. But the researcher argues that those budgets would … Read the whole story
It's long been known that the marketing community is and always has been obsessed with youth. Read the whole story
Headquartered in London, a new WPP entity called Team Air will lead the account, drawing on the resources of WPP agencies including Grey London … Read the whole story
For the past year or so PornHub has been trying to up its game, improve its image and get people to pay for their … Read the whole story
San Francisco-based Peet's Coffee has named fellow Bay Area-based creative shop Cutwater as its new agency of record, following a formal review. The account … Read the whole story
Based in Los Angeles, Ahuja will oversee media planning and buying for the agency which has annual billings of $500 million and a staff … Read the whole story
She's been named Executive Director, Media and Analytics at Butler, Shine, Stern & Partners (BSSP). In this newly created position, Noonan will help BSSP … Read the whole story
Technology is unleashing itself on every aspect of our lives, progressing relentlessly to bring about more profound changes, more quickly than ever before. Ironically, … Read the whole story
The latest ad for Esurance's "Sorta You Isn't You" campaign stars Buster Posey, catcher for the San Francisco Giants, moonlighting as a delivery-room doctor. … Read the whole story
FCB West added five to its creative department. Chris Parson joined the agency as copywriter. Previously, he worked on Target account at 72andSunny, along … Read the whole story
DeVries Global was named U.S. public relations agency of record for cosmetics brand, wet n wild, a division of Markwins Beauty Products. The agency … Read the whole story