by Steve McClellan
The winners included PHD, MediaCom and Mindshare. The review followed a March transaction between GSK and Novartis involving a multibillion asset swap. Starcom MediaVest … Read the whole story
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by Richard Whitman, Columnist
On Tuesday, Sparks & Honey will launch a new mobile app called n2. It's part of the agency's focus on product development they've dubbed … Read the whole story
by Joe Mandese
comScore, which holds its annual industry summit in New York Tuesday, this morning announced the rollout of a cross-platform audience measurement service combining TV … Read the whole story
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by Richard Whitman, Columnist
According to the latest information from ZenithOptimedia's Advertising Expenditure Forecasts, mobile Internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global … Read the whole story
by Laurie Sullivan
Ad-blocking software in browsers might have a much deeper effect on a variety of advertising metrics than the industry first believed, impacting everything from … Read the whole story
by Larissa Faw
The agency has appointed Frank Iqbal to the new post of chief creative officer and has hired Rick Doerr, former president of T3, as … Read the whole story
by Larissa Faw
Lenovo and ad shop Traction introduce tech-unfriendly laptop users Chad and Jane to inject humor into the computer maker's latest B-to-B campaign. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
MFS will convene a room full of owners and top managers from across the media ecosystem to share experience, expertise and most of all … Read the whole story