by Joe Mandese
Ad industry media ratings watchdog the Media Rating Council has released a set of "Social Media Measurement Guidelines" for public review and commentary. A … Read the whole story
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by Richard Whitman, Columnist
Wait, what? You mean we can't just affix ads to sidewalks anywhere we want in the city of San Francisco? Read the whole story
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by Steve McClellan
Agency executives, speaking at the comScore Industry Summit in New York on Tuesday, talked about the role that data will play in transforming relationships … Read the whole story
by Larissa Faw
Theirs is cured, and they've just unveiled a series of zany videos with help from a "Ren & Stimpy" veteran to clear up any … Read the whole story
by Larissa Faw
A new campaign for the Aussie wine brand from Burns Group kicks off with ads on A&E, AMC, Bravo, Discovery, E!, Food Network, FX, … Read the whole story
by Steve McClellan
The selection came after a formal review. Both Formica and Empower are headquartered in Cincinnati. The incumbent, Northlich, also Cincinnati based, continues to do … Read the whole story
by Larissa Faw
Developed with agency Hanson Dodge Creative (HDC), the multi-faceted campaign includes print and digital display advertising, search engine marketing, branded content, online and event … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The tech world - as well as pretty much every vehicle in existence - seems to be leaning heavily towards voice activated-devices: Siri, Amazon … Read the whole story