Speaking at a New York investment conference Thursday, the two holding company chiefs said that client ROI pressures and the rapidly changing media landscape … Read the whole story
In the crazy world of government advertising accounts, losing such an account isn't really the end of the line for an agency. And that's … Read the whole story
Following some downward revisions from major ad forecasters and syndicated ad-tracking firms, ad spending by Madison Avenue's biggest players began to rebound in August, … Read the whole story
The cruise ship company has named the Publicis Groupe agency as its lead digital experience agency, responsible for digital creative, content, analytics, search engine … Read the whole story
The decision was made after a four-month review. Ocean Media will continue as priceline.com's media agency. Priceline.com will introduce a new marketing campaign in … Read the whole story
The division will be housed both within KBS Toronto and KBS New York's offices with a starting staff of 10 employees. Read the whole story
COMMENTARYI've always been fascinated by the connections between Wall Street and Madison Avenue, especially where market data is concerned. It's one of the reasons … Read the whole story
Is it just me -- or does it seem as if every day is a holiday of some sort? Sept. 19 is "Talk Like … Read the whole story
Jonathan "JB" Byrne joined Heat team as creative director. Byrne joins the agency from DDB California, where he served as creative director. At Heat, … Read the whole story
Venables Bell & Partners was named lead global creative agency for Celebrity Cruises. There was no incumbent agency; work was previously handled in-house. The … Read the whole story
