by Laurie Sullivan
For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story
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by Richard Whitman, Columnist
Kristen Cavallo, president of Mullen Lowe's Boston office since March 2014, announced that she will step down at the end of the month for … Read the whole story
by Steve McClellan
As U.S. head, Ferranti will oversee Rapport offices in New York, Los Angeles, Chicago and Detroit. Previously he was VP/Director East Coast at the … Read the whole story
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by The Editor
MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story
by Larissa Faw
CE, part of Interpublic Group, will be responsible for "delivering an integrated scope of work" for the online travel company. McKinney previously handled the … Read the whole story
by Larissa Faw
Five advertising agencies -- Atmosphere Proximity, Deutsch, Crispin Porter + Bogusky, J. Walter Thompson, and Ogilvy -- are seeking five aspiring creative talents to … Read the whole story
by Larissa Faw
The videos have attracted a steadily growing audience and more than seven months after its debut, the campaign experienced a 600,000 jump in views … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but … Read the whole story