Five advertising agencies -- Atmosphere Proximity, Deutsch, Crispin Porter + Bogusky, J. Walter Thompson, and Ogilvy -- are seeking five aspiring creative talents to win a 30-day paid internship.
The competition, called The Big Ad Gig, is being orchestrated by the five agencies, along with The New York Times, to coincide with Advertising Week, which starts Sept. 28 in New York.
Entrants submit their portfolios via Twitter based on an agency's pitch. CP+B, for instance, is seeking a campaign to brand Chuck Porter Beer. Atmosphere Proximity is challenging entrants to come up with the next viral buzzword.
Eight semifinalists, chosen from their #TweetBriefs’ replies, will receive a real agency brief from the Ad Council. Last year, participants were invited to create a multichannel social campaign to encourage people to adopt pets from the Shelter Pet Project.
On October 1, the semi-finalists will have four minutes to present their projects before a panel of judges, the Ad Council and a live Advertising Week audience at the New York Times Building.
Five finalists receive a 30-day, paid Art Director or Copywriter position at one of the participating agencies. The winning campaign will be produced and run on Mashable’s various advertising platforms.
One notable change this year allows for more creativity from the agencies. Last year, the agency's briefs were all less than one minute long and featured agency executives basically just speaking to the camera. This year, many briefs feature entertaining narratives and come in video format and GIFs.
Last year, 94 aspiring creatives applied to the contest.