Mediapsssst
Geoffrey Roche, founder of Lowe Roche, has penned a lengthy discussion piece on the closing of Lowe Roche following its acquisition by IPG. Read the whole story
Zenith Media was the long-time incumbent. The switch comes amid a marketing makeover by the cereal giant that leans more heavily on shopper analytics … Read the whole story
Last year, Publicis Groupe created One Citi Global to manage creative, digital and production responsibilities and now the holding company will add media buying … Read the whole story
FCB Worldwide has promoted Erika Darmstaedter to Chief Client Officer, a new role at the agency that global CEO Carter Murray says he has … Read the whole story
Havas is in talks to buy the Paris-based firm, which is comprised of 16 agencies with digital, data and media expertise. Co-founder Marco Tinelli … Read the whole story
AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, … Read the whole story
A new campaign from David & Goliath highlights the contribution that that the lottery makes to the state's education budget. A pencil symbolizes the … Read the whole story
Havas Worldwide has named Paul Johnson and Keith Scott as group creative directors to help lead the Dos Equis and TD Ameritrade accounts and … Read the whole story
- COMMENTARY
GroupM's anti-fraud stance is to be applauded but agencies must wonder if they've done enough to prevent a huge account or two from going … Read the whole story
A single pencil was used to promote the California Lottery's 30th Anniversary and the funds it donates to public schools for equipment, notebooks and … Read the whole story
The Barbarian Group has several new faces joining its executive team. JoRoan Lazaro is leaving R/GA to join as creative director. Meanwhile, Michael Tseng … Read the whole story
Kenwerks was was tapped to handle communications duties for Australia Luxe Collective, a designer footwear and accessories lifestyle brand for women. "We are very … Read the whole story
