Zenith Media was the long-time incumbent. The switch comes amid a marketing makeover by the cereal giant that leans more heavily on shopper analytics … Read the whole story
Geoffrey Roche, founder of Lowe Roche, has penned a lengthy discussion piece on the closing of Lowe Roche following its acquisition by IPG. Read the whole story
Last year, Publicis Groupe created One Citi Global to manage creative, digital and production responsibilities and now the holding company will add media buying … Read the whole story
FCB Worldwide has promoted Erika Darmstaedter to Chief Client Officer, a new role at the agency that global CEO Carter Murray says he has … Read the whole story
Havas is in talks to buy the Paris-based firm, which is comprised of 16 agencies with digital, data and media expertise. Co-founder Marco Tinelli … Read the whole story
AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, … Read the whole story
A new campaign from David & Goliath highlights the contribution that that the lottery makes to the state's education budget. A pencil symbolizes the … Read the whole story
Havas Worldwide has named Paul Johnson and Keith Scott as group creative directors to help lead the Dos Equis and TD Ameritrade accounts and … Read the whole story
- COMMENTARY
GroupM's anti-fraud stance is to be applauded but agencies must wonder if they've done enough to prevent a huge account or two from going … Read the whole story
A single pencil was used to promote the California Lottery's 30th Anniversary and the funds it donates to public schools for equipment, notebooks and … Read the whole story
The Barbarian Group has several new faces joining its executive team. JoRoan Lazaro is leaving R/GA to join as creative director. Meanwhile, Michael Tseng … Read the whole story
Kenwerks was was tapped to handle communications duties for Australia Luxe Collective, a designer footwear and accessories lifestyle brand for women. "We are very … Read the whole story
