by Larissa Faw
This year of agency reviews is a tremendous strain on business, according to WPP's CEO Sir Martin Sorrell. "The notion that traditional creative is … Read the whole story
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by Richard Whitman, Columnist
Brand-told stories work harder for a brand when they appear on neutral platforms (YouTube, for example) or sites owned by the advertiser. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Retargeters that continually send the same ads to consumers may be fueling the recent surge in ad blocking, according to a Merkle executive who … Read the whole story
by Steve McClellan
The brand has struggled in recent years, with a low single-digit sales decline last year. A review was launched two months ago after incumbent … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
With respect to programmatic, the biggest issue that agencies struggle with remains quality inventory, panelists agreed at OMMA Audience Buying on Tuesday. The "assurance … Read the whole story
by Steve McClellan
The agency will handle media planning and buying for the client for both online and offline as well media strategy for all consumer products … Read the whole story
by Larissa Faw
JWT CEO Gustavo Martinez recalled a trip to Medellin, Colombia with colleagues who "thought they were going to be killed, thanks to all of … Read the whole story
by Larissa Faw
Consumer-generated content has a place in the ecosystem, but is unlikely by itself to create long-lasting relationships that brands seek. Brands need to step … Read the whole story
by Wayne Friedman
CBS will become the first network to include digital video viewing of its shows in its traditional TV ratings. Nielsen says this is a … Read the whole story