by Steve McClellan
The MDC agency's duties will include cross-channel media buying and planning, strategy, analytics, optimization and product innovation. The audiobook category has wide appeal: 55 … Read the whole story
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by Richard Whitman, Columnist
RKCR/Y&R has hired the actress to help the agency boost business for its client, Emirates airline. Read the whole story
by Laurie Sullivan
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race … Read the whole story
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by Richard Whitman, Columnist
This is just too much fun. UK-based ad agency Aptitude has released a collection of photos that imagine a broader world behind the images … Read the whole story
by Larissa Faw
The appointment follows several changes at the restaurant chain. Last October, Logan's Roadhouse appointed Sam Borgese President and CEO. Then in February, Len Van … Read the whole story
by Steve McClellan
Norman will oversee the group's creative and business operations, which include media agency Media Storm as well as specialists in social media, digital, advanced … Read the whole story
by Larissa Faw
Weisberger, a digital agency veteran and a founder of the shop that became Digitas, is San Francisco-based and will report to Traction CEO Adam … Read the whole story
COMMENTARY
by Liz Valentine, Op-Ed Contributor
There's room for both. Aiming for maximum profit comes at a cost to culture. When setting an annual profit margin target, dial it down … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story