by Steve McClellan
Spark had already handled strategy and planning for the client-duties it won after a 2012 review. Now Taco Bell has placed its traditional media-buying … Read the whole story
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by Richard Whitman, Columnist
Last month several top executives from Havas Worldwide took over six gondolas on the Navy Pier Ferris Wheel in Chicago to conduct interviews. Read the whole story
COMMENTARY
by Lia Silkworth, Steven Wolfe Pereira
The U.S. is a multicultural nation. But the media, marketing and advertising industry does not reflect the nation's culture in its workforce. Limited diversity … Read the whole story
by Larissa Faw
Parent company Carlson Rezidor Hotel Group (CRHG) plans on repositioning the upper-midscale hotel chain to better connect with younger guests. Read the whole story
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by Richard Whitman, Columnist
It's always nice to see ad agencies do their part when it comes to charitable work. New York-based EGC, for the seventh year in … Read the whole story
COMMENTARY
by Peter Hubbell, Op-Ed Contributor
As more and more Baby Boomers prepare to retire they are shifting their daily focus from the workplace to the home-place. This shift will … Read the whole story
by Joe Mandese
ZenithOptimedia this morning announced it is diversifying into performance marketing services Down Under with the acquisition of Sydney-based FirstClick, a performance shop founded in … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
Choosing from the dozens of presentations at Advertising Week, I attended three sessions that touched upon issues of diversity and equality in media and … Read the whole story
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by Wayne Friedman
ESPN has suspended its branded news segments featuring sports fantasy site DraftKings. The fantasy sports company has suspended virtually all TV advertising on the … Read the whole story
by Larissa Faw
As an expert on "emerging technology trends and their impact on business transformation," Richard Fouts will lead the development of proprietary research and analysis … Read the whole story
by Steve McClellan
Kenny is credited with helping the office "build a robust, vibrant debate culture that gets to better ideas, faster." The chief strategy officer post … Read the whole story