New York-based Narrative is tasked with helping the retailer become more relevant to middle-income consumers, boosting foot traffic for the holiday season and providing … Read the whole story

If you're an old-timer like me, or a new-timer who knows something about digital media's past, then you've probably noticed an old timey phrase … Read the whole story

Ad executives remain bullish about spending more of their budgets on "native" advertising formats, but their enthusiasm is beginning to temper, according to a … Read the whole story

Brunner will oversee the company's cooling and heating division's overall marketing communications strategy, planning, creative and media, and also provide support for Mitsubishi Electric's … Read the whole story

Developed with Mindshare, the programmatic campaign -- Diesel's largest ever -- features a dynamic creative production process that delivers 404 different tailored ads in … Read the whole story

Under this new campaign, Method and Essence are teaming with digital media shop Vox Media to launch "method home" starting October 19. The platform … Read the whole story

ZenithOptimedia, part of Publicis Groupe, has acquired performance-based marketing agency Frubis, Latin America, and will absorb the company into Performics Worldwide. Read the whole story