by Larissa Faw
The Publicis Groupe unit is acquiring a minority stake in Lucid, a software developer of artificial intelligence that it will use to launch its … Read the whole story
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by Richard Whitman, Columnist
The agency was founded by former Apple exec Allison Johnson and is backed by "direct ownership interest" of Jack Dorsey, co-founder and CEO Twitter … Read the whole story
by Joe Mandese
In an effort to get out in front of the rapid adoption of ad-blocking technologies -- and more importantly, behaviors -- the Interactive Advertising … Read the whole story
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by Richard Whitman, Columnist
Harvard Business Review, which annually publishes a ranking of the best-performing CEOs named Maurice Levy and Martin Sorrell to the list. Levy landed at number … Read the whole story
by Joe Mandese
Alex Bogusky, the erstwhile poster child for Madison Avenue creativity, is returning to the business in the first meaningful way since leaving MDC Partners' … Read the whole story
by Steve McClellan
The SMG shop is on a roll in the new business department, and in the last three weeks has won Valspar, Taco Bell, and … Read the whole story
by Larissa Faw
The content shop will relocate to a Publicis UK office complex in London and absorb an exiting content unit, Publicis Blueprint. Four August founders … Read the whole story
by Larissa Faw
As the company's first creative director, Dani will drive the "creative vision" for a staff of 1,900 creatives who deliver more than 12,000 jobs … Read the whole story
COMMENTARY
by Steve Fajen, Op-Ed Contributor
No, not kickbacks. There are three reasons the most important of which is that marketers are increasingly looking for their agencies to keep ahead … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Ask media owners what business they're in, and they'll say the content business -- that they are storytellers, and that their companies are well … Read the whole story