by Joe Mandese
TiVo this morning unveiled a new pricing strategy for its TV ratings service that is likely to get the attention -- and market share … Read the whole story
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by Richard Whitman, Columnist
OK this is brilliant! It's never ever been done before. It's groundbreaking and earth shattering and will change the way agencies work in a … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
A lot has been written about last week's announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if … Read the whole story
by Steve McClellan
Liz Ross has joined Minneapolis-based ad agency Periscope, succeeding Greg Kurowski as CEO. Kurowski is assuming the position of vice chair. Read the whole story
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by Richard Whitman, Columnist
Liz Ross, who was most recently a board member with the American Advertising Federation, has joined Periscope as President and CEO. No, not that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search … Read the whole story
by Larissa Faw
A new campaign, "Magic Of Home," showcases the smart technologies being developed and marketed by Google subsidiary Nest. BBH New York helped develop the … Read the whole story
by Larissa Faw
Advertising Club of New York in partnership with Attention, a social media agency and part of the KBS specialist network, Eleven, a San Francisco-based … Read the whole story
by Erik Sass
Parenting magazines may have useful editorial content, but no one should be taking their cues from the advertising. A good proportion of the ads … Read the whole story