Mediapsssst
OK this is brilliant! It's never ever been done before. It's groundbreaking and earth shattering and will change the way agencies work in a way the industry has never seen … Read the whole story
TiVo this morning unveiled a new pricing strategy for its TV ratings service that is likely to get the attention -- and market share … Read the whole story
- COMMENTARY
A lot has been written about last week's announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if … Read the whole story
Liz Ross has joined Minneapolis-based ad agency Periscope, succeeding Greg Kurowski as CEO. Kurowski is assuming the position of vice chair. Read the whole story
COMMENTARYConsidering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search … Read the whole story
A new campaign, "Magic Of Home," showcases the smart technologies being developed and marketed by Google subsidiary Nest. BBH New York helped develop the … Read the whole story
Advertising Club of New York in partnership with Attention, a social media agency and part of the KBS specialist network, Eleven, a San Francisco-based … Read the whole story
Parenting magazines may have useful editorial content, but no one should be taking their cues from the advertising. A good proportion of the ads … Read the whole story
The latest TV spot for Delta Faucet pays tribute to those who make a mess, which is all of us. Whether it's washing hands … Read the whole story
RPA hired David Measer as senior vice president, group strategic planning director. He most recently served as group director, planning, cultural and business insights … Read the whole story
Cibo was named brand experience agency of record for Motor Image Group of Singapore, the exclusive Subaru distributor in southeast Asia. The agency will … Read the whole story
