by Steve McClellan
Veteran marketing executive Wendy Clark joins DDB from Coca-Cola North America, where she served as president of sparkling brands and strategic marketing. Earlier, she … Read the whole story
by Sarah Mahoney
As major retailers start to tip their holiday hands to consumers, gloomy sales numbers from Macy's have observers wondering if the looming season might … Read the whole story
by Steve McClellan
Organic growth for the Dentsu Aegis Network was 10% for the nine-month period from January through September of this year, and 6.6% in the … Read the whole story
by Larissa Faw
Razorfish, g-Net Media, Ayzenberg and Wunderman all have roles in the advertising and marketing campaign for the new game 'Rise Of The Tomb Raider," … Read the whole story
by Larissa Faw
Created by ad agencies Young & Rubicam (Y&R) and VML New York for the Partnership For A Healthier America, the #DrinkUpAshanti social campaign is … Read the whole story
by Steve McClellan
Established in 2005, Yonder Media bills itself as a mobile-first digital and social media agency. Services include mobile and social media strategy, media planning, … Read the whole story
COMMENTARY
by Ken Beatty, Op-Ed Contributor
Veterans Day is here once again and, hopefully, will serve as a renewed call-to-action to support America's veterans. The price that our veterans paid … Read the whole story
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by Richard Whitman, Columnist
Pharmaceutical research firm Industry Standard Research is out with a new report that examines ad agencies and their ability to serve healthcare clients. Making … Read the whole story