by Larissa Faw
Nearly two in three holiday shoppers (63%) plan to spend under $500 in total on gifts this season, according to a survey by Horizon … Read the whole story
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by Richard Whitman, Columnist
Most brands, according to a recent Association of National Advertisers study, will not be dropping their procurement departments. Read the whole story
by Laurie Sullivan
Yahoo and Rocket Fuel have separately developed methods to target consumers with advertisements based on millions, if not billions, of data points from a … Read the whole story
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by Richard Whitman, Columnist
As you have undoubtedly heard, Minneapolis ad man Pat Fallon died last week. In honor of Fallon, former Fallon staffer and current partner at … Read the whole story
by Joe Mandese
Madison Avenue's media trading volume continued to build coming into the fourth quarter, with October spending reaching its highest point ever for that month … Read the whole story
by Larissa Faw
The selection came after a formal review. The agency's initial work for the client is a new campaign for bobble, Seventh Generation Ventures' water … Read the whole story
by Steve McClellan
In a bid to advance its ambitious expansion plans, POSSIBLE -- part of WPP Digital -- has hired a handful of global senior leaders … Read the whole story
by Steve McClellan
That was one message delivered by the ad-marketing holding company at its "Investor Day" session on Wednesday. According to Recma, the company had $106 … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The data-story debate has only just begun, but it has the potential to carry the same weight as that of the "chicken or the … Read the whole story