MAD Agency Daily
Friday, November 20, 2015
  • Fewer People Heading To Stores As Black Friday Nears

    For several years, experts have been speculating that consumers' growing digital savvy, and the confidence that they can track down the best prices by … Read the whole story

  • Why Bad Ads Get Created

    As a Creative Director for the majority of my career, I have created thousands of ads, and overseen the creation of tens of thousands. … Read the whole story

  • 3Q Digital Appoints Rob Garner Head Of Growth

    3Q Digital, a Harte Hanks company, named Rob Garner head of growth, leading the company's earned media practice and team. Read the whole story

  • A Modest Proposal: Create Snapchat Counterinsurgence

    I have a very tiny and modest proposal: How about creating a digital ad industry army dedicated to creating content to counter ISIS' massive, … Read the whole story

  • McCann WorldGroup Wins Lead Agency Duties For Beko

    Starting immediately, all global communication projects will be coordinated by a newly created McCann Worldgroup hub, led by three McCann agencies in Europe: The … Read the whole story

  • A Lesson On Pronouncing Haute

    You might as well help people say it correctly, especially if it's part of your name as is the case with HauteLook, owned by … Read the whole story

  • Down Under They Celebrate The Christmas Season

    And Myers department store is doing it in grand style with newly developed Christmas characters from the same studio that produced the beloved "Wallace … Read the whole story

  • Munching In: Meal Delivery Service Launches First Branding Campaign

    Munchery hired MUH-TAY-ZIK | HOF-FER To help develop its new "Dinner Is Home" campaign to convey the notion that people love their homes and … Read the whole story

  • 2015 'All Stars' Unveiled

    MediaPost has inducted nine executives into its annual "All Stars," including: Marketing: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company Media: … Read the whole story