MAD Agency Daily
Tuesday, November 24, 2015
  • DDB Buys Brazil's Grupo ABC For $270 Million

    Grupo ABC's group of agencies includes public relations, CRM, digital, promotion and events. Brazilian advertising leaders Nizan Guanaes and Guga Valente, who will continue … Read the whole story

  • Spalding Picks Walton Isaacson For AOR Duties

    In recent years the brand has not had an AOR, instead assigning projects to various agencies. Spalding wants to establish a global messaging platform … Read the whole story

  • Erwin Penland Starts New Year With New President

    The agency, part of Interpublic's Hill Holliday, is promoting Joe Saracino from chief client officer to President effective January 1, 2016. Read the whole story

  • RCA's 'Made For (Holiday) Moments'

    The company and its agency, gyro San Francisco, are repositioning a campaign that bowed earlier this year to align with the holiday season by … Read the whole story

  • National TV Costs Edge Up, Driven By Broadcast: Cable Demand Sputters

    The average price of a national TV ad inched up in September, but the gains appear to be coming mostly from rising demand for … Read the whole story

  • Faith, Fear And Marketing

    How do you get people riled up -- so riled up as to surrender all their democratic values, their Christian values, their ability to … Read the whole story

  • To Procurement Or Not To Procurement

    I realize the headline for this article is not proper English. But I decided on it because Pepsi made headlines last week by announcing … Read the whole story