by Steve McClellan
P&G confirmed that it has shifted most of its business away from Publicis Groupe's Starcom MediaVest Group to two other agencies including Omnicom Media … Read the whole story
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by Richard Whitman, Columnist
Belgian ad agency Boondoggle decided to jump on the ad blocker bandwagon to use it as a medium to illustrate the challenges that face … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Last Saturday, I went out to the driveway, picked up my home-delivered copy of The New York Times, removed half an inch of inserts … Read the whole story
by Larissa Faw
The incumbent creative agency is Omnicom's DDB, while WPP's AKQA handles digital and Baldwin& has ad duties for subsidiary Burt's Bees, which bills itself … Read the whole story
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by Richard Whitman, Columnist
Accompanying a New York Times article entitled “X Marks the Spot That Makes Online Ads So Maddening” is another article entitled “How Bad Are These Ads,” … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
My dear near friend David Rogers at Columbia Business School has written another book, and asked me to write a blurb, which required me … Read the whole story
by Larissa Faw
The first project under this partnership, which launched last month, involves a Bass Pro Shops branded interview series featuring UFC star fighters Chad Mendes … Read the whole story
by Jess Nelson
Email marketing company StreamSend announced Monday a new email and social media marketing solution designed for advertising and marketing agencies. Read the whole story
by Larissa Faw
Former CEO Miles Nadal's forced exit this summer came amid a Securities and Exchange Commission investigation into the company's accounting practices that specifically red-flagged … Read the whole story
by Larissa Faw
Developed by digital agency Kettle, the #InspiredxAldo campaign features four popular personalities that showcase their talents in festive holiday projects. For instance, chef and … Read the whole story
by Steve McClellan
The outlook has been "excessively cautious" since the recovery from the last recession, the WPP CEO told a gathering at the UBS Media Conference … Read the whole story