by Steve McClellan
Publicis Groupe CFO Jean-Michel Etienne spoke at the UBS Media Conference in New York on Tuesday, the day after P&G confirmed it was shifting … Read the whole story
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by Richard Whitman, Columnist
Motivity Marketing CEO Kevin Ryan took issues with Jakeman's remarks and blasted him in an iMedia Connection column for being out of touch with … Read the whole story
by Steve McClellan
The holding company has struck a deal to acquire control of its Russian affiliates of McCann, Mullen Lowe and FCB from ADV, its long-time … Read the whole story
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by Richard Whitman, Columnist
San Francisco-based Transparent House, a "next-generation creative agency," is doing the virtual reality thing for the holidays this year. The agency has created a … Read the whole story
by Larissa Faw
The WPP-owned media agency is promoting Josh Krichefski from UK COO to the UK CEO role, effective January 1, 2016. Current CEO Karen Blackett … Read the whole story
by Karl Greenberg
The page offers a range of design motifs, like fractals and smoke, and a color palette. When the user's creation is submitted, Ford will … Read the whole story
by Ben Frederick
Location data is a golden goose for mobile marketers, but one of the biggest challenges that developers and advertisers face is getting people to … Read the whole story
by Wendy Davis
More than 30 marketers and ad agencies have signed a voluntary pledge to take "commercially reasonable steps" to reduce the risk of placing ads … Read the whole story
by Wayne Friedman
Following in the footsteps of other media organizations, Turner Broadcasting is making a wide-ranging restructuring of its advertising unit. Three key senior ad sales … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The first time you see the University of Texas-Austin's AIM traffic management simulator in action, you can't believe it would work. It shows the … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in … Read the whole story