by Steve McClellan
Myhren, worldwide chief creative officer for the WPP agency, will join the technology giant early next year as VP marketing communications. He will report … Read the whole story
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by Richard Whitman, Columnist
SapientNitro just launched SpeakEmoji, an app that will help parents and relatives break through the kids' smartphone trance by speaking to them in their … Read the whole story
by Larissa Faw
Developed with agency Vert Digital, the multi-platform campaign builds off of existing Mellow Mushroom characters to create storylines and new creative spots that will … Read the whole story
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by Richard Whitman, Columnist
Intoning "beautiful trees feel inadequate at this time of year," this Dove Beauty spoof from Cincinnati-based Northlich entitled Treel Beauty does for Christmas trees … Read the whole story
by Larissa Faw
Bsur is raising awareness for Moxy with a new ad campaign that positions Moxy as fun and cheeky. Shot by photographer Chris Heads, new … Read the whole story
by Larissa Faw
The animation house is apparently prospecting for advertising work. According to Wix, DreamWorks Animation reached out to the firm shortly after the last Super … Read the whole story
by Tanya Gazdik
All Nippon Airways got in on the Star Wars buzz this week when it shuttled the movie's cast and crew from the world premiere … Read the whole story
COMMENTARY
by Bridget Roman, Op-Ed Contributor
The speed of adoption of mobile devices is the most rapid in history, eclipsing adoption of PCs, cars -- even electricity itself! Today consumers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Content will empower brands to show they do what they stand for, says Annette King, CEO Ogilvy & Mather UK. "Brands that matter" is … Read the whole story