MAD Agency Daily
Monday, December 28, 2015
  • Advertising To Surpass $500 Billion In 2016

    Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% … Read the whole story

  • ANA Taps Agency Veteran For Top Communications Post

    John Wolfe has been named director of communications, a new role, for the Association of National Advertisers. Wolfe served as the top North American … Read the whole story

  • No Fear And Pity Ploys In This Children's Hospital Campaign

    MDC Partners' Mono and the Children's Hospitals of Minnesota are introducing the "Give a $5" social media campaign to rally the community's support to … Read the whole story

  • The Joy Of Getting A 'Golden Greeting' For Christmas

    Lottery tickets are a popular gift during the holiday season and the California Lottery is launching a holiday campaign to encourage people to purchase … Read the whole story

  • 7 Headlines We're Likely To See In 2016

    What will next year bring? I don't know, but I do have some good guesses on some of the headlines we'll see next. Here … Read the whole story