Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% … Read the whole story
John Wolfe has been named director of communications, a new role, for the Association of National Advertisers. Wolfe served as the top North American … Read the whole story
MDC Partners' Mono and the Children's Hospitals of Minnesota are introducing the "Give a $5" social media campaign to rally the community's support to … Read the whole story
Lottery tickets are a popular gift during the holiday season and the California Lottery is launching a holiday campaign to encourage people to purchase … Read the whole story
In a statement, the agency said, "The videos we created were designed as part of a preventative campaign specifically for teens; the audience is … Read the whole story
- COMMENTARY
What will next year bring? I don't know, but I do have some good guesses on some of the headlines we'll see next. Here … Read the whole story
Not to be the bah-humbug voice in this holiday ad for the California Lottery, but I'd rather have the cash. The 60-second holiday spot … Read the whole story
O'Keefe Reinhard & Paul tapped Rahul Roy as head of client business. Roy will oversee the agency's client roster that includes Big Lots, Ace … Read the whole story
Cohn & Wolfe opened an office in Guangzhou, China. The company was named PR agency of record for Colgate, a client the agency already … Read the whole story
