Paul Woolmington, a former top Madison Avenue media exec who founded MDC's The Media Kitchen and the U.S. operations of Naked, has come back … Read the whole story
According to the survey, 51 percent of the moms feel most of the advertising directed at them is outdated, doesn't understand their needs and … Read the whole story
This investment will enable Pierry to grow its capabilities and consulting services to new clients globally. Since its founding in 2008, the company has … Read the whole story
The Omnicom agency has acquired a majority stake in fashion and luxury specialist shop Wednesday Agency Group, which has offices in New York and … Read the whole story
Company CFO David Doft, speaking at an investor conference, told attendees the firm would focus on creative and analytics while being a "renter" of … Read the whole story
In the end, in what appears to be the result of a careful balancing act, they turn out to follow some, but not all, … Read the whole story
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Brands are keen to borrow an influencer's equity and tap into their audience, but must give up creative control (and re-allocate their marketing budgets) … Read the whole story
- COMMENTARY
A new study from Grady College says that people tend to have a great deal of difficulty making the distinction between real editorial content … Read the whole story
Get ready to add new words to your brocabulary after watching Geico's latest spot, "Flextacular." In it, two gym newbies pumping iron with their … Read the whole story
Goodby Silverstein & Partners (GS&P) promoted Roger Baran and Sam Luchini from associative creative directors to creative directors. The duo joined GS&P from Razorfish … Read the whole story
nFusion was named agency of record for Helm Boots. Previous work for Helm was handled in-house. The brand opted to hire an agency based … Read the whole story
