by Joe Mandese
Paul Woolmington, a former top Madison Avenue media exec who founded MDC's The Media Kitchen and the U.S. operations of Naked, has come back … Read the whole story
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by Richard Whitman, Columnist
According to the survey, 51 percent of the moms feel most of the advertising directed at them is outdated, doesn't understand their needs and … Read the whole story
by Larissa Faw
This investment will enable Pierry to grow its capabilities and consulting services to new clients globally. Since its founding in 2008, the company has … Read the whole story
by Steve McClellan
The Omnicom agency has acquired a majority stake in fashion and luxury specialist shop Wednesday Agency Group, which has offices in New York and … Read the whole story
by Larissa Faw
Company CFO David Doft, speaking at an investor conference, told attendees the firm would focus on creative and analytics while being a "renter" of … Read the whole story
by Karlene Lukovitz
In the end, in what appears to be the result of a careful balancing act, they turn out to follow some, but not all, … Read the whole story
COMMENTARY
by Laura Kopp, Op-Ed Contributor
Brands are keen to borrow an influencer's equity and tap into their audience, but must give up creative control (and re-allocate their marketing budgets) … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A new study from Grady College says that people tend to have a great deal of difficulty making the distinction between real editorial content … Read the whole story