• by Amy Corr  @MediaPostOTL, January 7, 2016

Goodby Silverstein & Partners (GS&P) promoted Roger Baran and Sam Luchini from associative creative directors to creative directors. The duo joined GS&P from Razorfish New York in 2012, where they were associate creative directors on Mercedes-Benz and Smart Car. At GS&P they were the creative minds behind award-winning work for Cisco and Adobe. They were also responsible for the Adobe Creative Cloud campaign, "The New Creatives," and led the creation and launch of the Doritos Rainbows product. Baran began his career in Brazil, where he was a marketing executive before making the jump to copywriter. As a copywriter, Baran worked at DMB9DDB, Lapiz Leo Burnett Chicago, Lowe+Partners and DigitasLBi in New York City. Luchini also began his career in Brazil as an interactive art director for AgenciaClick / Isobar Brazil, F/Nazca Saatchi & Saatchi and JWT Sao Paulo. "Since joining the agency, Sam and Roger have consistently created innovative work that transcends traditional advertising," said Margaret Johnson, executive creative director and partner. "Sometimes their creativity produces award-winning experiential, visual and branded content work. At other times, they actually end up cocreating products with our clients. We know that they will bring that same irreverent, open-minded drive to their new roles as creative directors."