Sorrell said that given the slow-growth global economy and low inflation, marketers will continue to focus on cost efficiencies. That could mean another year … Read the whole story
It takes more than traditional employment ads or LinkedIn postings to find talent these days, which is why Horizon Media has created a video … Read the whole story
Allen & Gerritsen (A&G) is creating a new Engagement & Innovation practice that will be overseen by George Ward, who has been promoted to … Read the whole story
Navegg has a database of over 250 million Internet users and specializes in the collection, analysis and multichannel activation of audience data, particularly for … Read the whole story
The appointment comes as McCann is focused on integrating the creative offerings of MRM across all of the McCann Worldgroup agencies. Bullard joins the … Read the whole story
In the college sports marketing world, Oregon State University has decided there's no better professional entity than themselves to market the college's athletic program … Read the whole story
In an effort to maintain their admirable record of having won 78 Cannes Lions in the face of waning interest among those entering the … Read the whole story
COMMENTARYLAS VEGAS -- This is the refrain of agency grunts as we take our hungover strolls among the pleated pant masses and endless aisles … Read the whole story
Available only on YouTube and Vimeo, Valio, a Finnish dairy company, launched a tribute ad to Ian "Lemmy" Klimster, lead singer for Motorhead. Lemmy … Read the whole story
Isobar China Group promoted Alvin Huang to managing director, charged with bringing the four Isobar agency brands (Isobar, OMP - Linked by Isobar, Trio … Read the whole story
Independent agency Drumroll was tapped by My Fit Foods to handle brand identity development, retail experiential design and digital marketing. My Fit Foods produces … Read the whole story
