At least one health care company believes cutting back mobile usage will improve your health -- and has launched an integrated advertising and PR … Read the whole story
Back in early November 2015, the Screen Actors Guild took to Twitter and wrote a blog post taking Droga5 to task for working with … Read the whole story
Some existing Lions are being reorganized. The Press Lions are being rebranded the Print & Publishing Lions, while Lions for Digital Craft are being … Read the whole story
Marketers in the U.S. will spend more on display than search advertising in 2016, according to numbers released by eMarketer Monday. This year, spending … Read the whole story
WPP is backing an investment fund-Courtside Ventures-that will help finance tech and media startups with a focus on sports. The lead investor in the … Read the whole story
With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit … Read the whole story
Dairy giant Valio had signed heavy metal rock legend Lemmy Kilmister to appear in new ads. But Kilmister tragically died after shooting a commercial … Read the whole story
2016 needs to be the year we finally get real about the state of our industry, and what needs to be done to sort … Read the whole story
A lot of headlines over the weekend about the capture of Mexican drug lord Joaquin Guzman, and congratulations to our friends south of the … Read the whole story
Forget hangry, have you ever felt "Confulish" or "Dimpatient?" Snickers is banking on it, and launched a new snack to combat such feelings. A … Read the whole story
DigitasLBi hired Elizabeth Murphy as senior vice president of media. Murphy will be based in New York and report to Adam Shlachter, chief investment … Read the whole story
From a strong representation of regional and national ad agencies, Allebach Communications added Redco Foods to its agency roster, following a review that included … Read the whole story