by Larissa Faw
More details on the big Publicis Groupe restructuring, announced last month, were released today. Sadoun has formed a Creative Board that will be led … Read the whole story
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by Richard Whitman, Columnist
In late 2014, 72andSunny reached out to Brooklyn mural artist Maya Hayak to participate in the creation of an ad campaign for Starbucks. Read the whole story
by Joe Mandese
Nicolle Pangis, who began her career in a junior role at the- fledgling ad technology company 24/7 Real Media, has been named chief operating … Read the whole story
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by Richard Whitman, Columnist
Taking the oft-cited notion that great ideas often emanate from the shower, Providence, Rhode Island agency, Nail. decided to act on that notion by … Read the whole story
by Steve McClellan
The forecast, from WPP's IEG, cites corporate interest in sponsorships as a means to support international expansion as a driving factor. Sponsorship dollars will … Read the whole story
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by Richard Whitman, Columnist
Barton F. Graf 9000. BFG9000. Both a mouthful. And in abbreviated form, a slight on the entire point of the agency name; to honor … Read the whole story
by Steve McClellan
The investment was part of a $27 million funding round that also included AwesomenessTV, and Verizon as well as existing investors, including Upfront Ventures, … Read the whole story
by Larissa Faw
F&P will handle all positioning and branding responsibilities for the "upper-moderate-tier, design-led lifestyle brand," which is designed to appeal to millennial travelers with modern … Read the whole story
COMMENTARY
by Cara Moran
In today's ad blocking world, the only way for a brand to truly connect with a consumer is to create compelling content and brand … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Late last month, I wrote that one of the headlines we're certain to see in the trades in 2016 will be that "Marketing Tech … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
MDC Partners' agency trading desk Varick Media Management violated the industry's privacy code by failing to offer consumers a way to reject behavioral targeting, … Read the whole story