More details on the big Publicis Groupe restructuring, announced last month, were released today. Sadoun has formed a Creative Board that will be led … Read the whole story
In late 2014, 72andSunny reached out to Brooklyn mural artist Maya Hayak to participate in the creation of an ad campaign for Starbucks. Read the whole story
Nicolle Pangis, who began her career in a junior role at the- fledgling ad technology company 24/7 Real Media, has been named chief operating … Read the whole story
Taking the oft-cited notion that great ideas often emanate from the shower, Providence, Rhode Island agency, Nail. decided to act on that notion by … Read the whole story
The forecast, from WPP's IEG, cites corporate interest in sponsorships as a means to support international expansion as a driving factor. Sponsorship dollars will … Read the whole story
Barton F. Graf 9000. BFG9000. Both a mouthful. And in abbreviated form, a slight on the entire point of the agency name; to honor … Read the whole story
The investment was part of a $27 million funding round that also included AwesomenessTV, and Verizon as well as existing investors, including Upfront Ventures, … Read the whole story
F&P will handle all positioning and branding responsibilities for the "upper-moderate-tier, design-led lifestyle brand," which is designed to appeal to millennial travelers with modern … Read the whole story
In today's ad blocking world, the only way for a brand to truly connect with a consumer is to create compelling content and brand … Read the whole story
Late last month, I wrote that one of the headlines we're certain to see in the trades in 2016 will be that "Marketing Tech … Read the whole story
MDC Partners' agency trading desk Varick Media Management violated the industry's privacy code by failing to offer consumers a way to reject behavioral targeting, … Read the whole story
Awaken your inner child by playing an adult version of Marco Polo. Celebrity Cruises launched "Modern Luxury Lives Here," the first work from the … Read the whole story
DigitasLBi hired Steve Swanson as senior vice president, managing director, Atlanta. He will serve as the operational and client relationship lead for the region, … Read the whole story
GKV has expanded its partnership with Medifast, a manufacturer of weight-loss products and programs. GKV was named Medifast's agency of record in late 2014, … Read the whole story