MAD Agency Daily
Tuesday, January 19, 2016
  • Little Progress In War On Ad Fraud

    A new study from the Association of National Advertisers and ad fraud tracker White Ops estimates that advertisers will lose $7.2 billion this year … Read the whole story

  • Minor Marketing Ailments: Stuff We Should All Stop Doing

    We are 18 days into the new year. How are your New Year's resolutions going? I was in the gym this morning, and it … Read the whole story

  • Publicis Groupe To Fund 90 Startups

    Publicis Groupe is introducing the Publicis 90 competition to provide support for 90 aspiring companies focused on digital innovation. The initiative is one of … Read the whole story

  • It Feels So Good

    With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with … Read the whole story

  • What Did 'Mediapalooza' Really Accomplish?

    Not much in terms of industry-wide change, according ID Comms Co-Founder Tom Denford, who argues that real systemic change, however, may very well occur … Read the whole story

  • Empower Enters New York, Taps Content Marketing Pioneer Susman To Run It

    Andrew Susman spent the past two decades empowering brand marketers via content marketing. Now he plans to do it with a broader array of … Read the whole story