Argonaut in collaboration with the client is developing a massive data- and AI-driven global campaign that will include its largest marketing effort to date … Read the whole story

The new hire was noted for her "rare mix of corporate rigor and startup agility." Read the whole story

"It's All Here" launches across the soccer league's U.S.-global channels, NBC and USA Network. Read the whole story

Stewart brings more than 20 years of media investment leadership to the role. Most recently, she has been advising agencies independently on investment strategy, … Read the whole story

The NFL built a life-sized "Celly Studio," where players rehearse their celebrations, or cellys, before they're unveiled on the field. Read the whole story

The largest viewing gain came with the WNBA, up 54% to 3.8 billion minutes viewed. And the number of overall women's sports telecasts shot … Read the whole story

Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers, and developers into the massive shift when AI agents make purchases … Read the whole story